Applying Social Concepts and Theories

Euthanasia Essays (1867 words) - Euthanasia, Medical Ethics

Euthanasia Essays (1867 words) - Euthanasia, Medical Ethics Euthanasia Euthanasia in the United States Every year two million people die in North America. Chronic illness, such as cancer or heart disease, accounts for two of every three deaths. It is estimated that approximately seventy percent of these people die after a decision is made to forgo life-sustaining treatment (Choice in Dying). In America and all around the world, the ongoing debate is whether patients should have the opportunity to implement this critical alternative of euthanasia. Although controversial, it is imperative that United States citizens are not denied this right to a humane death. Groups in opposition to euthanasia say that patients who yearn to make this decision are neither in a healthy psychological state of mind nor have the God-willing right to do so. These groups feel if euthanasia were to become a publicly accepted option to the terminally ill that physicians, family, and even patients may abuse it. They also strongly support modern end-of-life treatment, known as pall iative care, as a more logical and moral option. Perhaps the strongest belief that euthanasia is wrong comes from those who follow the words of the Bible and believe that every aspect of life belongs to God. The Old Testament records an incident involving King Saul of Israel, who became seriously wounded on the battlefield. Fearing the advancing enemy, Saul took his own sword and tried to fall against it. He cried to a soldier, Come and put me out of my misery for I am in terrible pain but life lingers on. The soldier acted in accordance with the wishes of the king and killed him. The soldier then brought some of Sauls armor to David and said, I killed him, for I knew he couldnt live. David ordered the soldier put to death (Eareckson, 111). Those who believe in the Bible clearly see here that, whether a monarch or a common person, mercy killing is perceived as iniquitous in the Lords eyes. To see a more recent example of the Catholic Churchs disagreement of euthanasia we only have t o look back a few years. In 1994, for instance, the Dutch television station IKONs filming of the death of a man with Lou Gehrigs disease in a documentary, Death on Request, brought a denunciation from the Vatican (Branegan, 30). Equally important to those supporting the anti-euthanasia cause is the thought of any physician, family member or patient who would abuse this right if given the chance. Naturally, much trust is bestowed in these key players of our lives if anything were to happen to us. The question in this sense is how do we know that they will make decisions in the best interest of the patient if they are unable to speak for themselves? Would the financial and emotional burden on the family of a terminally ill patient cause them to make an irrational decision to directly affect the life of the patient? If the emotional stress doesnt get to some people, the financial burden may definitely hit some families hard these days with the high costs of modern medical treatment. A nd who couldnt use thousands of dollars in life insurance? The temptation is definitely there. A harsh example of this can be seen in the experience of a fifty-year-old woman with cancer of the bones, liver, lungs, and breast. Her doctor was a Polish-born oncologist, Dr. Ben Zylicz. Dr. Zylicz explained to the woman that he could lessen her pain with drugs, and offered her a hospital room. Aware of Hollands policy allowing doctors to end the lives of the terminally ill by such means, the woman stated, I am Catholic. My religious beliefs would never allow me to accept euthanasia. Zylicz assured the woman that he would take care of her, and she agreed to take the room. After twenty-four hours of morphine treatment she was able to see her family (Eads, 93). Later, a nurse called Zylicz at home with some distressing news. After Zylicz had left the hospital, another doctor entered the patients hospital room and asked her husband and sister to leave. He then ordered an increase in her mor phine dosage, but refused to confirm the order in writing. Within minutes the woman was dead.

Assignment as informatition Research Paper Example | Topics and Well Written Essays - 500 words

Assignment as informatition - Research Paper Example These snow vehicles were further expanded to 12 seated capacity for ambulance and other transportation services in 1940 under the name L’Auto-Niege Bombardier Limitee. In 1949, Canadian government’s policy to remove snow from roads presented and major setback to the company but Bombardier responded by searching new markets and inventing a truck with interchangeable wheels and skis. In 1966, company went public to seek larger expansion and growth (Bombardier Inc. 25). Bombardier Recreational Products launched Sea-Doo watercraft which considerably increased its share in recreational market. Bombardier rebanded ATV as Can-Am, an all-terrain vehicle and started production of a three wheel open roadster vehicle under brand name Spyder before this division was sold out to Bombardier family in 2003 (Delmont 9). In 1974, Bombardier Transport won a mass transit contract to manufacture more than 400 cars for subway system in Montreal. Following this, in 1984 company had breakthro ugh success in contracting New York City Transit Authority for more than 800 subway rail transit cars. Bombardier planned to went global through acquisition of BN Constructions Ferroviaires et Metalliques S.A. Belgium in 1986, ANF Industrie France in 1989, Constructura Nacional de Carros de Ferrocarril Mexico in 1992, Waggonfabrik Talbot GmbH & Co.

Saudi Airline and the Privatisation Dissertation

Saudi Airline and the Privatisation - Dissertation Example However, in essence, it refers to the shift of partial or full responsibility for a function performed by the public sector or government to the private sector. The most common usage of the term takes place when a public sector entity is divested, either through sale or a long term lease, to a private entity (Veljanovski & Bentley, 2008, p. 42). However, technically, the granting of a long term franchise or concession to the private sector investors, where they would build, manage and operate a major project also falls under the umbrella of privatisation. Furthermore, in a third type of privatisation, a government entity retains control of the strategic direction of the public service but allows a private entity to deliver a public service. This form of privatisation is commonly known as outsourcing or contracting (Bortolotti, et al., 2004, pp. 330). Reasons for Privatisation As argued by Megginson & Netter (2001) that the government usually justifies privatisation with three reasons . First, privatisation generates revenue which could be used to reduce the fiscal deficits and pay off debts. Throughout the history, in times of dire need, huge debts and fiscal deficits, policymakers have resorted to privatisation of the SOEs s that they reduce fiscal deficits and pay off the public debt (Bos, 2011, p. 41). Consider the ongoing example of the European Sovereign Debt Crisis, where countries such as Spain, Greece, Portugal, Cyprus, Iceland and others are facing a difficult time in meeting their debt obligation. Many of the European countries have sold off several public entities to generate much needed revenue. In fact, many countries that have acquired bailouts from International Monetary Fund (IMF) and European Central Bank (ECB) have had to sign agreements promising the privatisation of several underperforming public sector institutions. Therefore, in these countries, privatisation is an attempt at bailing out the government and the SOEs. Second, policymakers mig ht also undertake privatisation to reverse the effects of â€Å"crowding out† within markets and encourage the private enterprises to take the lead. As apparent from the theory of crowding out, when governments, while following an expansionary fiscal policy, increase the size of the public sector, it drives out the private sector from the market (Cashore, 2002, p. 505). More importantly, in several cases, even a moderate increase in public sector might drive out several private entities. Therefore, when public sector entities leave the competitive arena, with their monopoly, concessions, subsidies, unlimited funds and several other advantages, it encourages the private sector to enter the market (Vickers & Yarrow, 1988, p. 52). When the government no longer is there to distort the market, the market forces ensure effective and efficient resource allocation, which not only generates employment

Positivism as an Epistemological System Essay Example | Topics and Well Written Essays - 1500 words

Positivism as an Epistemological System - Essay Example Thus, there can be no room for any mystical abstractions in explaining phenomena. In the second wave of positivist thought, a second form of positivism, i.e. logical positivism took place, and â€Å"took advantage of the further progress made in the hard sciences to insist on purging all metaphysics from the scientific method† (Jordan, 2004, p.28). â€Å"Logical positivist views about science and knowledge were based on a general theory of language. †¦This theory of language featured two main ideas, the analytic-synthetic distinction and the verifiability theory of meaning† (Godfrey-Smith, 2003, p.25). I will discuss these ideas in detail in the next section. The third wave of positivism is generally attributed to a group called the Vienna Circle. â€Å"The Vienna Circle was established by Moritz Schlick and Otto Neurath. †¦But from the early days through the end, a central intellectual figure here was Rudolf Carnap† (Godfrey-Smith, 2003, p.22). In this stage, positivism was carried in its logical form. However, some positivists prefer to regard this latter period as logical or scientific empiricism (Greetham, 2006, p.121), to distinguish it from the previous logical positivist movement. In this essay, I shall use the term logical positivism to refer to the whole of 20th century positivism, to distinguish it from Comte’s 19th century positivism. Positivism as Epistemology From a general perspective, positivism is considered to be an epistemological system through its advocacy of attaining empirical knowledge through sense perception, and its adherence to the scientific method i.e. induction. However when logical positivism stepped into the picture, it was made clear that â€Å"logical positivism had other roots... The first part of the paper consists of an historical analysis of 19th century positivism, logical positivism, up until the period of the Vienna Circle. The second part covers the epistemological implications of positivism. Here,the main tenets of logical positivism and its adherence to epistemology are discussed. A main figure that it will be discussed here is Karl Popper. Finally, this paper is concluded by discussing the fall of positivism. The paper stresses that progress and development in knowledge is an endless endeavor. Since the birth of positivism up until its downfall, positivism nevertheless shaped the manner by which we do science. The authod talks that one is the breakdown of the view of language that formed the basis of many logical positivist and logical empiricist ideas. Another is pressure from holistic arguments. A third is the frustrating history of attempts to develop an inductive logic. A fourth is the development of a new role for fields like history and psychology in the philosophy of science. The report makes a conclusion that positivism succeeded in developing a systematic method of approaching reality. And scientific knowledge was the very basis for reconstructing reality, with scientific laws as central in research. If epistemology is the study of knowledge, then positivism is a valid epistemological system. For if there is one thing that positivism established, it is no other than a coherent reconstruction of human knowledge based on the methods and principles of science itself. It is in this regard that positivism, despite its fall, proved to be influential throughout history.

Leadership at Nestle

Leadership at Nestle Leadership: â€Å"Leadership is the art of getting someone else to do something you want done because he wants to do it.† (Dwight D. Eisenhower).One more definition of leadership is getting things done by others. Leadership is an important phenomenon in the dimension of managing people because leadership is directly concerned with the styles, tools and techniques for getting things done through the other people. (Bass, 1991) Leadership can be meant different for different people in different environments and perspectives. Leadership may be political, religious, community or organizational, (DePree, 1990) the common thing among all of them is that leaders are responsible to provide guideline to whom they are charged with the responsibility to lead. The concept of leadership is emerged from the organized efforts and mostly related to the presence of organized and disciplined action (Kellerman, 2004). So the leadership is all about the presence of some organization. Without an organization t here is no concept of leadership. One thing Organization is basically collection of individuals who are working together to achieve some common purpose or purposes. Interaction and socially construction is the base of today’s leadership. Leadership in organizations and appropriate leadership style for different types of organizations is a hot topic of discussion among researchers for a long time. As leader is responsible to use his management skills in a way that his followers achieve their destinations in an easy and smooth manner so the way a leader adopt for leading has really a great importance. (Bolden, 2005) Today almost everyone knows about nestle and uses the products made by nestle in daily life. Nestle is a Swiss based company, having the edge of being a multinational it’s the world’s largest and ranked as no. 1 food company of world with more than 447 factories located in 194 countries of world and having more than 333,000 employees around the globe (nestleusa, 2015). Having such a huge work force demands from the company that it should have some appropriate leadership values and structures to guide its managers in decision making and to deal with the problems related to diverse culture and increased diversity within organization. Rather than maintaining the formal authorities given by organization, it’s the responsibility of managers at Nestle to inspire the people and add value for company and add value for society at large. Such a motivation and commitment results in increasing the value for organization. Due to rapid change in external environment and severe competition which was unpredictable in past and requires the managers to develop some enhanced capabilities which can be described in following principles formulated by Nestle. Principles of Leadership at Nestle: Lead for winning: Credibility development through proper leadership style, achievement and coherent action. Based on the nature of situation and culture of a particular environment proper leadership styles are applied by managers in their different work units. Managers at Nestle think about a phenomena from different perspectives in a way which leads toward innovation. Employees are provided with the opportunity of taking risk and openness to new experiences which many times leads to the mistakes but they are tolerate able if the mistakes are becoming the source of learning and employees are commited to learn from them. Innovation needs experiments and not every experiment brings favourable results, but some can entirely change the way the work was done and managed. So all these experiments are possible when the management is ready to tolerate the results of failures, which is the case of Nestle (Nestle-family, 2015). Management of expectations and alignment of every action with the overall or corporate strategy of company is the key factor of success for company and the importance of both of them is recognized on every level by Nestle. Balanced lifestyle, good level of general and professional education, responsible behaviour are the key characteristics of managers at Nestle which when they lead by example shifts toward the employees on every level. All of such actions and demonstrations make it possible to lead for winning. Management for results: Maintaining exposure in the situations of intense pressure while in the same time maintaining the temperament and capacity of taking initiatives and risks is most of the times very difficult for managers. Effectively and efficiently managing between these both extremes is the difference between being just a manager and being a leader. Managers at Nestle are trained for managing them. Business units at local level, regional level, corporate and global level requires synergy. Which is the result of deep level of proactive cooperation among all of them. Leaders at Nestle are trained for creating synergy on all levels. Change is inevitable and but managing the consequences of change is the responsibility of a leader and the effective management results in managing the change in a way that produces favourable results for organization like Nestle. All the above leadership practices results in achieving business objectives in a way that the compliance is maintained with sustainable practices. Grow teams and Talent: Nestle ensures personal commitment of its employees toward their work and achieving their individual goals so that the overall goals of organization become able to meet which results in promoting the organizational success. Company develop the leaders of tomorrow by addressing them and allowing them to progress in the area which provides them the opportunity to expand their capabilities on individual and group levels. For developing the leaders of tomorrow company understands the extent to which the continuous learning and sharing of ideas in a free manner is important. Employees can never know about their exact performance and until they are provided with the honest and fair feedback from their managers which includes performance appraisal in a way that respect of employee will never be shaken on any step. Doing all these leadership practices, management at Nestle is always conscious abut maintain the exact balance of diversity and gender prevails in the organization. Competing and connecting externally: Continuously looking toward the ways to satisfy the consumers in most innovative way and attracting the new customers in a compelling way is also the part of leadership practices at Nestle. Nestle believes in an outside in perspective for customers and inside in for the employees of organization and seeks good business relations with all the stakeholders. Diversity: Diversity is an important debate in organizational circles for a long period of time. Some organizations try their best to increase diversity in their work settings while others pose their every action against it. So think that the diversity can enhance the productivity because of many different ideas from different thinking while other claim that due to diversity there are conflicts among employees which results in low productivity and wastage of time. Through empirical analysis Researchers declared that the diversity is beneficial for an organization if the differences among the employee are managed properly (Williams, 1998). Approaches for managing differences: There are two common approaches for managing differences in the work place. 1. Avoidance 2. Repression. Avoidance is the strategy mostly used by risk adverse management and Repression approach is used when management wants to discourage the disagreement. The factors which must be uppermost in selecting most appropriate approach for managing differences are avoidance or avoiding the difference, conflict, tolerance and appreciation. (Carole G. Parker, 2009) Conflict is the top level of the differences, it is sometimes also names as war. On the initial level the individuals become aware of the differences among them, such differences afterwards results in discomfort which afterwards results in annoyance, then irritation, then tension, then frustration, disagreement, anger, hostility step by step and finally results in conflict or war (Guillaume, 2014). Through the use of emotional intelligence one can select the most appropriate way or action to manage conflict. In case of avoidance there is an opportunity to learn more about the difference before taking an action. In tolerance the participants actively engaged in the situation of difference rather than remaining silent and just observing the phenomenon. In conflict there is direct judgement of others action and declaring them good or bad. Appreciation of differences results in a good level of personal development of individual and growth. (Triana, 2014) The individuals tend to speak with freedom and without any kind of fear. In selecting the most appropriate approach for managing differences the manager should consider the appropriate action or combination of factors among avoidance, conflict, appreciation and tolerance according to the nature of situation. Why is it necessary to maintain a well-balanced work environment? It is necessary to maintain a well-balanced work environment in the term of diversity because diversity offers the organizations to face its difficulties through new and innovative ways. There are lot of opportunities for organizations to avail from the differences among the employees. When two or more varied thinkers think on a phenomenon, they can consider it in a more creative way than they can think individually. So a well-balanced work environment results in creativity. (Choi, 2014) Innovation is a result of thinking in new ways. When many of the diverse employees work together to achieve some common objective. For everyone the phenomenon appears in a different angle and different perspectives and at last everyone proposes his own solution to the problem which results in innovation. When different employees work in a different style in the work environment their diverse experience results in learning for the other employees which are working in traditional manners. Beside the advantages of diversity many disadvantages are also associated with diversity such as communication barriers, thinking style differences, which many times results in non-productive conflict in organization (Australian Govt, 2014). It is necessary therefore that the work environment should be well balanced in term of diversity to get the advantages of it and for avoiding its disadvantages. Diversity at Nestle: Nestle is always an equal opportunity employer and always appreciates diversity in organization. The management is of the opinion that diverse employees are the reason behind such a tremendous success of organization. Nestle has the slogan that â€Å"Our differences make us stronger†. Company is of the opinion that the unique people with unique backgrounds bring their unique perspectives and experiences with them. In Nestle the voice of every individual from every background is not only heard but also appreciated. The goal of company is to attract the best workforce from diverse backgrounds and retain them. The company believes that these employees can create such products which are liked by the customers all over the world. Having the diverse workforce like Nestle has not only benefits the company but also the employees and the societies from which they belong to. Nestle has its own recruiting system which is called as â€Å"Symposium for Diverse Leaders of Tomorrow† through which the recruitment and selection of employees from different background is done. Furthermore Nestle also actively participates in different MBA recruiting programs including Consortium for Graduate Study in Management Orientation Program (CGSM OP). Through these selection programs the fresh graduates of universities are selected on merit basis without considering the backgrounds, races from whom they belong to. For encouraging the diversity in organization and let the employees share their knowledge experiences and best practices Nestle has promoted many ethnic groups such as â€Å"Nestlà © Black Employees Association (NBEA)†, Nestlà © Women’s Network (NWN) for promoting the exact gender balance in the organization. Further Nestlà © Hispanic Employees Association (NHEA) is also working for the promotion of interests of Hispanic employees in organization. The purpose of making all these associations and organizations is to gather the employees from diverse backgrounds on a platform where they can share their experiences about how to make the company a better place to work (NestleUSA, 2015). The company is of the opinion that the employees from diverse backgrounds are asset for the organization and these employees are in fact the source of competitive advantage for the company. References: Australian Govt. (2014). The benefits of workforce diversity. Retrieved 4 26, 2015, from http://www.apsc.gov.au/apsinduction/module-6/benefits Bass, B. M. (1991). From transactional to transformational leadership: Learning to share the vision. Organizational dynamics,, 18(3), 19-31. Bolden, R. (2005). What is leadership development: purpose and practice?. . University of Exeter, Centre for Leadership Studies. Carole G. Parker. (2009). THE EMOTIONAL CONNECTION OF DISTINGUISHING DIFFERENCES AND CONFLICT. In Understanding and Managing Diversity (5th ed., pp. 41-45). Pearson. Choi, S. . (2014). Organizational Fairness and Diversity Management in Public Organizations Does Fairness Matter in Managing Diversity?. . Review of Public Personnel Administration,, 307-331. DePree, M. (1990). What is leadership? Planning Review,, 18(4), 14-41. Guillaume, Y. R. (2014). Managing diversity in organizations: An integrative model and agenda for future research. European journal of work and organizational psychology,, 23(5), 783-802. Kellerman, B. (2004). Thinking about leadership. Warts and all. Harvard Business Review,, 82(1), 40-45. Nestle-family. (2015, 6 22). Nestle-family. Retrieved from Nestle family.com: http://www.nestle-family.com/assets/downloads/The-Nestle-Management-and-Leadership-Principles.pdf nestleusa. (2015, 6 20). Retrieved from nestleusa.com: http://www.nestleusa.com/about-us NestleUSA. (2015, 4 20). Diversity. Retrieved from .nestleusa.com: http://careers.nestleusa.com/diversity Triana, M. C. (2014, January 5). Organizational Diversity Efforts and Employee Discrimination Claims: Organizational Motives Matter. Academy of Management Proceedings, p. 10784. Williams, K. Y. (1998). Demography and diversity in organizations: A review of 40 years of research. Research in organizational behavior, , 77-140.

Constructivism: A Matter of Interpretation Essay -- Philosophy Learnin

Constructivism: A Matter of Interpretation The theory of constructivism rests on the notion that there is an innate human drive to make sense of the world. Instead of absorbing or passively receiving objective knowledge that is "out there," learners actively construct knowledge by integrating new information and experiences into what they have previously come to understand, revising and reinterpreting old knowledge in order to reconcile it with the new (Billett 1996). The cognitive structures that learners build include procedural knowledge (how--techniques, skills, and abilities) and propositional knowledge (that--facts, concepts, propositions). Often neglected are dispositions--attitudes, values, and interests that help learners decide: Is it worth doing? Knowing how and that is not sufficient without the disposition to do. Other key features of knowledge construction are functional context, social context, and usefulness. The process works most effectively when it is embedded in a context in which new knowledge and skills will be used. Research on thinking and learning reinforces the idea that people learn through interaction with others (Johnson and Thomas 1994). Although learning is a matter of personal and unique interpretation, it takes place within the social context. In addition, learning must be useful to the learner; intrinsic motivation emerges from the desire to understand, to construct meaning (Billett 1996). Using a constructivist approach, teachers facilitate learning by encouraging active inquiry, guiding learners to question their tacit assumptions, and coaching them in the construction process. This contrasts with the behavioralist approach that has dominated education, in which the teacher dissemina... ...." Journal of Technology Studies 20, no. 1 (Winter-Spring 1994): 33-45. (EJ 494 218) Lynch, R. L. Designing Vocational and Technical Teacher Education for the 21st Century. Columbus: ERIC Clearinghouse on Adult, Career, and Vocational Education, 1997. Parnell, D. "Cerebral Context." Vocational Education Journal 71, no. 3 (March 1996): 19-21, 50. (EJ 519 286) Rahn, M. "Lively Connections." Vocational Education Journal 71, no. 5 (May 1996): 33-35, 60. (EJ 522 561) Schell, J. W., and Babich, A. M. "Tech-Prep and the Development of Higher-Order Thinking Skills among Learners with Special Needs." Journal for Vocational Special Needs Education 16, no. 2 (Fall 1993): 6-13. (EJ 472 196) Stevenson, J., ed. Cognition at Work: The Development of Vocational Expertise. Leabrook, Australia: National Centre for Vocational Education Research, 1994. (ED 380 542) Constructivism: A Matter of Interpretation Essay -- Philosophy Learnin Constructivism: A Matter of Interpretation The theory of constructivism rests on the notion that there is an innate human drive to make sense of the world. Instead of absorbing or passively receiving objective knowledge that is "out there," learners actively construct knowledge by integrating new information and experiences into what they have previously come to understand, revising and reinterpreting old knowledge in order to reconcile it with the new (Billett 1996). The cognitive structures that learners build include procedural knowledge (how--techniques, skills, and abilities) and propositional knowledge (that--facts, concepts, propositions). Often neglected are dispositions--attitudes, values, and interests that help learners decide: Is it worth doing? Knowing how and that is not sufficient without the disposition to do. Other key features of knowledge construction are functional context, social context, and usefulness. The process works most effectively when it is embedded in a context in which new knowledge and skills will be used. Research on thinking and learning reinforces the idea that people learn through interaction with others (Johnson and Thomas 1994). Although learning is a matter of personal and unique interpretation, it takes place within the social context. In addition, learning must be useful to the learner; intrinsic motivation emerges from the desire to understand, to construct meaning (Billett 1996). Using a constructivist approach, teachers facilitate learning by encouraging active inquiry, guiding learners to question their tacit assumptions, and coaching them in the construction process. This contrasts with the behavioralist approach that has dominated education, in which the teacher dissemina... ...." Journal of Technology Studies 20, no. 1 (Winter-Spring 1994): 33-45. (EJ 494 218) Lynch, R. L. Designing Vocational and Technical Teacher Education for the 21st Century. Columbus: ERIC Clearinghouse on Adult, Career, and Vocational Education, 1997. Parnell, D. "Cerebral Context." Vocational Education Journal 71, no. 3 (March 1996): 19-21, 50. (EJ 519 286) Rahn, M. "Lively Connections." Vocational Education Journal 71, no. 5 (May 1996): 33-35, 60. (EJ 522 561) Schell, J. W., and Babich, A. M. "Tech-Prep and the Development of Higher-Order Thinking Skills among Learners with Special Needs." Journal for Vocational Special Needs Education 16, no. 2 (Fall 1993): 6-13. (EJ 472 196) Stevenson, J., ed. Cognition at Work: The Development of Vocational Expertise. Leabrook, Australia: National Centre for Vocational Education Research, 1994. (ED 380 542)

Creative Product Promotion Describe the Promotional Mix

(a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands. www. coca-cola. co. uk/about-us/introducing-our-business. html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886.PROMOTIONAL MIX Advertising – Coca-Cola uses one of the most modern and popular advertising. Christmas advertisment most popular and Coca-Cola uses Santa Clause because he is with red suit and a white beard and he did not always look that way as Coca-Cola advertising shaped him like that. They use different types of advertising such as: * Print ads * Radio * Te levision * Billboards * Banners * Brochures * Signs * In-store displays * Posters * Web Pages * Motion Pictures Personal selling – Coca-Cola Corporation avoids personal selling but in case of large store and hotels etc. t does use personal selling. The sale officers contact the owners and sell their products directly to owners. Sales promotion – Sale promotion is very important because it can help to increase sales in a competitive market and thus, increase profits also it will help to sell all the existing stocks and there are many more advantages but not only for the company because consumers gets the product at a cheaper rate. The different types of sale promotions that Coca-Cola uses: Associated essay: Corporate Product Or Service CommunicationsBuy one get one free – long time ago Coca-Cola used buy 2L get 1L free and they found that this is not as effective as â€Å"buy one get one free† therefore from now on they are using this technique. Media – Coca-Cola always used this technique as it was most popular and profitable at the same time. To explain what is media it is a special code or message that can be found on the back of the cap and they used two different methods for that. First was more profitable way which was putting there codes and you had to send message or call a number shown to enter a lucky draw with various prizes.Second was putting messages on back of the cap where you could win another bottle of Coke instantly. Last but not least they used Joint Promotion – this is getting more and more popular. Coke is having a promotion from McDonalds, Dominos, KFC, Burger King and many other places, because for example Dominos migh t have a special offer when you buy a pizza you get a bottle of coke free. Public relations – The Coca-Cola has come up with a great public relations plan to use social media like Twitter and Facebook to convey their views on the environment and the actions they are taking.With campaigns like the Polar Bear campaign they started to integrate social media into their public relations. Also Coca-Cola reduced the percent of plastic in product bottling and made bottles recyclable. Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.Corporate image Coca-Cola has a good corporate image although they had problems with the content of the coca-cola as it was containing a lot of sugar, caramel color, caffeine and it ma de it very addictive therefore Coca-cola had to reduce amounts of bad ingredients. As you can see from this chart it shows nutrition information and GDA of 500ml of Coca-Cola it clearly shows that 1L of Coca-cola would exceed GDA of sugar if consumed in one day. Corporate image may also be considered as the sixth aspect of promotion mix.The Image of an organization is a crucial point in marketing. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image. Sponsorship is sometimes added as an seventh aspect. Direct Marketing Coca-Cola does not use direct marketing techniques although they could consider using direct marketing techniques such as mobile messaging, email, interactive consumer websites, fliers and outdoor advertisingSponsorship – Coca-Cola is proud to have a long history of sponsoring major events such as American Idol, NBA and even more London Olympics Games, not e ven they get a good advertising from those events but moreover they are even making profit, and what is better than getting advertising for free. McDonalds Happy Meal Advertising – they advertise diffrent times of the day, they also put toys in happy meal that is related to popular movies. â€Å"Happy meal† comes in the box hat has games and colorful images and even more they even have a website that is represented in â€Å"happy meal† and animation around it. Coorparate image – McDonalds had bad coorparate images until they started to recycle bags and they also added healthy menu, happy meals over time is increasing its demand as kids likes to get a toy with their meal and also its a good choice of meal. Direct Marketing – McDonalds uses direct marketing through the parents to the children to sell happy meal, also they sell it via drive-through by offering â€Å"Happy Meal†.Personal selling – McDonalds uses personal selling and staff which are appointed for personal selling they are the one who perform the activities regarding selling up of goods to customers and almost every time if you order something one of the staff members will ask you do you want fries or drink with that and if someone comes with the kid they will offer happy meal for them. Sales promotion – McDonalds uses sales promotion through organizing various contests, programs, functions and promoting different choice of products in the happy meal.Also they uses their happy meal box to advertise latest movies and a lot of different events that children finds it attractive. Sponsorship – No one expected, but 2012 McDonald’s was the biggest sponsorship for London Olympics Games and from my view of point that was a very smart move, because they made a lot of profit out of it, because they was selling their fast-food during Olympics and moreover they had so much advertising that just increased their market share and even improved t heir corporate image.Publicly and public relationship –yes they have healthy opton adn they are part of the olympics Public relations – McDonald’s are improving their public relations over the years and their â€Å"Happy Meal† is favourite choice for the kids. To improve their public relations McDonald’s have created their â€Å"Facebook† and â€Å"Twitter† pages also they setup and YouTube channel to keep the customers updated with the latest products and promotions. Recommendations McDonaldsIn my opinion McDonalds should still try to improve their corporate image, because they had a lot of bad stories about their business that their food contains bad ingredients that are dangerous for your health so in order to do that they could decrease fat content and try to add more healthy options in their menu. Another good recommendation would be more choises in happy meal such as different burgers or drinks. All in all McDonalds is a strong brand and these recommendations would not affect them a lot, but still too maximise profit and customer satisfaction they must follow every single smart recommendation possible.Coca-Cola Coca-Cola had a lot of bad stories in past and a lot of them has to do with business ethics and not being environmentally friendly therefore they made their corporate image bad for a while, and some people still remember those things. In order to improve their corporate image Coca-Cola should try to be more energy efficient, recycle more of their products, make more events and charities, create new products and keep their products at competitive price. All in all coke is most popular soft drink in the world and it going to stay for a long time if they keep doing good job.

Online MBA Removes Obstacles, Part II Essays

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Dry needling of a verrucae pedis and effectiveness of this Essay

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